A diamond’s value is often affected by the rarity of one or more of the 4Cs. Colorless diamonds are scarce; most diamonds have tints of yellow or brown. So a colorless diamond rates higher on the color grading scale than a diamond that is light yellow. Value and rarity are related: In this case a colorless diamond is more rare and more valuable than one with a slight yellow color. The same relationship between rarity and value exists for clarity, cut, and carat weight.
Family & Co. Jewelers has been making people happy for over 8 decades. That is over eighty-two years of the finest diamonds, jewelry and timepieces. Over the years, many publications have recognized us as "The Best Of The Best". Here are a few examples...
★★★★★ My husband read the reviews online and said they have really good ratings and we should check them out. So we did. We were going with intentions of looking at wedding bands. The store was nicely laid out, sales men and women greeted you with genuine welcome rather than an aggressive salesman approach. Ian our salesman was very knowledgeable about the jewlery, but most importantly listened to what I was looking for. His patience did not go unnoticed and his weekly follow up phone calls to keep me notified of delays, problems, or status of the work was impeccable. I had some custom work on my engagement ring done so I could pick a wedding band I liked rather than custom make a wedding band to fit my engagement ring. The work and quality is amazing. I purchased my wedding bands from them and couldn't be more satisfied. Customer service and honesty is something they value and I would recommend anyone to check them out. ★★★★★ I know nothing about jewelry. I walked into Family & Co. with a very vague idea of what I wanted. Craig patiently walked me around the store and guided me to the perfect piece of jewelry. I will be returning to Family and Co. for my next purchase. Thank you! ★★★★★ Couldn’t be more happy with how smooth buying an engagement ring was for my fiancé’. Ian was so great and so helpful, I went back to him and got the matching wedding band as well! And my fiancé got my band from him as well! Their name says it all you will be treated like family!
"A large fancy vivid purple-pink, internally flawless, with perfect visual characteristics such as this one, enters the market literally, once in a generation," Rachminov told diamondworld.net. "The stone has the most desirable pink undertone dispersed perfectly, and looks much bigger in relation to its actual weight. As of today, it is the most important vivid purplish pink ever unearthed in Russia and it will enter the books of history as an iconic Russian gem. Its beauty overcomes the important pink diamonds sold at auction in the last decade and its retail price should exceed $60 million. I feel fortunate to have had the opportunity to hold this pink wonder in my hands."