Family Jewelers Raising Funds
For Our Wounded Heroes
A Fashion Statement with a Conscience
Family Jewelers, based in Marlton, is proud to introduce:
From Soldier To Soldier
An awareness and fund-raising campaign in support of wounded veterans and their families. To date the effort has raised over $200,000 for Homes For Our Troops!
The campaign is based on the sales of a designer version of the survival and friendship bracelets worn by many US and allied soldiers in Iraq and Afghanistan.
For every bracelet sold in Southern New Jersey, $25 will be donated to Homes For Our Troops and other organizations supporting returning wounded veterans and their families.
The campaign is part of a national effort to raise significant funds for veterans’ aid organizations and bring attention to the special needs of returning heroes.
“We are very pleased to partner with Family Jewelers in support of this unifying cause,” stated Niels Christiansen, CEO of LovelinksAmerica, the Massachusetts company behind the national campaign. “From Soldier To Soldier is neither pro nor anti war. It is pro our young men and women who put their lives on the line for our country and made horrific sacrifices. It is about the survival, friendship and commitment, symbolized by these bracelets.”
The bracelets in the field are braided by the soldiers with parachute cord. They are known as survival bracelets, because they can be unraveled and the paracord can be used for many purposes in a pinch. They are also exchanged among the soldiers as friendship bracelets. Often a uniform button is sewn on and used as the clasp.
The designer version has a sterling silver clasp shaped like a uniform button and is extremely tightly braided. Sterling silver and gold plated sterling silver heart clasps with and without a small diamond are also available. 14 karat solid gold clasps are available by special order.
The button clasp symbolizes the uniform. The clasped bracelet symbolizes the bond among the soldiers that can never be broken. To some, each knot in the bracelet symbolizes a fallen hero.
The From Soldier to Soldier bracelets are a stylish fashion statement with a conscience and a powerful fund-raiser in honor of our veterans. The bracelets are handcrafted in the USA. Prices are $95 and $145 (with a diamond on the clasp).
Angelo Breaux is looking for local veteran charities interested in teaming up with Family Jewelers to raise money for our troops. In addition to the $25 per bracelet that Family Jewelers is currently donating to “Homes For Our Troops” (over $3,500, as of 5/17/11, in just a couple of weeks), Family Jewelers wishes to donate an additional $25.00 to worthwhile veteran charities for bracelets sold at their events or through their programs.
• For further information call Family Jewelers; 1-866-4-DIAMONDS or visit www.familyjewelers.com or go to their facebook page. Family Jewelers is located at 65 East Route 70 in Marlton, NJ